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SU M MARY Se a so n ed m ark e tin g p ro fe ssio n a l
w it h e xc e p tio n a l t r a ck r e co rd in
m ark e tin g , b ra nd m ana gem en t a nd
str a te g ic a na ly sis f o r F M CG b ra nd s.
Effe ctiv e a t c o n ce p tu a liz in g
m ark e tin g p la ns t h ro u g h c re a tiv e
a nd in nova tiv e t h in kin g a nd
exe cu tin g b ra nd m ark e tin g
ca m paig ns a im ed t o e sta blis h b ra nd
a w are n ess, in cre a se s a le s, a nd g ro w
ove ra ll r e ve n ue o f o rg aniz a tio n .
Exc e lle n t c o m munic a tio n a nd
in te rp ers o n a l s k ills t o w ard s b uild in g
re la tio n sh ip s a t a ll o rg aniz a tio n a l
le ve ls . S tr o n g t e a m p la ye r in
s u p portin g m ult i- fu nctio n a l t e a m s t o
a ch ie ve b usin ess g oa ls .
D ip lo m atic le a der, a ble t o in sp ir e
a nd c u lt iv a te p ro d uctiv e w ork in g
re la tio n sh ip s w it h c o w ork e rs a nd
su b оrdin a te s.
C O NTA C T M E A T Em a il: lz a ka re ysh vili@ gm ail.c o m
Ph on e: + 994 5 5 8 95 3 9 7 7
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W ORK E X PER IE N CEBra nd M ana ger | S e p 2 0 22 - A ug 2 0 24C ARLS B ER G G RO UP Mana ged f o ur b ra nd s a cro ss v a rio us c a te g orie s: p re m iu m , a lc o ho l- fr e e
b eer ( A FB ), s tr o ng , a nd m ain str e a m .
Deve lo p ed a nd e xe cu te d c o nsu m er m ark e tin g p la ns, p artn erin g w it h
tr a de m ark e tin g t e a m s t o im ple m en t c h a nnel a nd 4 Ps s tr a te g ie s.
O ve rs a w a 1.5 m illio n A ZN b ud get, id en tif ie d c o st- sa vin g o p portu nit ie s,
a nd m ana ged P & L f o r a ll b ra nd s.
Le d N ew P ro d uct D eve lo p m en t ( N PD ) in c o lla bora tio n w it h R & D , S u p ply
C ha in M ana gem en t, T ra de M ark e tin g , a nd L e g al D ep artm en ts .
D esig ned a nd im ple m en te d b ra nd c o m munic a tio n s tr a te g ie s a cro ss a ll
p la tfo rm s, in clu d in g d ig it a l m ult im ed ia , m ark e tin g m ate ria ls , in -sto re P O P,
a nd p ro m otio na l c a m paig ns.
M ana ged m ult ip le a dve rtis in g a gen cie s t o c re a te c o m pre h en siv e b ra nd
m ark e tin g c a m paig ns, d ig it a l p re se n ce , A TL, a nd B TL a ctiv a tio ns.
Le d t h e d eve lo p m en t a nd la unch o f d if fe re n tia te d m ark e tin g p ro g ra m s,
in cre a sin g m ark e t s h a re f o r p re m iu m b ra nd s ( 16 64 B la nc & C arls b erg )
by 5 7% a nd K u le r b y 4 % in v o lu m e v s. t h e p re vio us y e a r.
S u cce ssfu lly la unch ed C arls b erg L im it e d E d it io n, 16 64 B la nc c a ns, a nd
Ku le r P ET 1.3 L.
C oord in a te d t h e lo ca liz a tio n o f b ra nd s s u ch a s 16 64 B la nc a nd B a lt ik a 0 .
P ro d uct M ark e tin g M ana ger | F e b 2 0 21 - A ug 2 0 22İZ Zİ Defin ed , m ea su re d , a nd r e p orte d t h e p erfo rm ance o f a ll p aid
m ark e tin g c h a nnels / c a m paig ns a nd a sse sse d a gain st R O I a nd K PI
g oa ls in clu d in g s u b sc rib er a cq uis it io n a nd r e te n tio n.
D eve lo p ed a s c a la ble g ro w th s tr a te g y t h ro ug h o ur d ir e ct- to -
co nsu m er c h a nnels w hile a ls o e va lu a tin g o th er s a le s/ d is tr ib utio n
ch a nnels f o r o ur p ro d ucts .
Lo ca l m ark e tp la ce s ta rtu p A C HIE V EM EN TS EM PLO YEE O F T H E Q UA RTER 2 0 23
EM PLO YEE O F T H E Y EA R 2 0 22
In cre a se d a w are n ess o f b ra nd s
+ 1 0 p .p v s la st y e a r
Pu b lis h ed C are er P o cke t b ook
M ark e t S tr a te g y a nd P la nnin g M ana ger H air & F e m in in e
C are f o r C auca su s a nd C en tr a l A sia | A ug 2 0 24 - N ow
P R O CTER A N D G AM BLE Deve lo p w in nin g c o m merc ia l s tr a te g ie s t o e m pow er S a le s t e a m s,
e n su rin g s tr o ng in -sto re p re se n ce a nd e xe cu tio n o f G o-to -M ark e t
p la ns.
Le a d t h e im ple m en ta tio n o f r e g io na l s tr a te g ie s, k e y b usin ess
p rio rit ie s.
D efin e a nd a ch ie ve r e g io na l s a le s f u nd am en ta ls a nd b usin ess
ta rg ets , a lig nin g w it h o ve ra ll c o m merc ia l g oa ls .
M onit o r p ro m otio n e ffic ie n cy a nd c o nd uct R O I/ c o st- e ve n t a na ly se s
to m axim iz e r e tu rn s o n in -m ark e t in ve stm en ts .

La ng ua ge S tu d y | 2 0 12 - 2 0 16A ze rb aija n U niv e rs it y o f
La ng ua ges
E D UC ATIO N Maste r o f B u sin ess
A dm in is tr a tio n | 2 0 16 - 2 0 18
A ze rb aija n S ta te U niv e rs it y o f
Ec o n om ic s
L A N GUAG ES Ru ssia n - N ativ e p ro fic ie n cy
En g lis h - F u ll p ro fe ssio n a l
pro fic ie n cy
A ze rb aija ni - P ro fe ssio n a l
w ork in g p ro fic ie n cy
R eta il M ana ger | F e b 2 0 21 - F e b 2 0 22
of T e xn om art, S ko d a, C ha ng an, M erc e d es, S R C on str u ctio n
S R G RO UP C O Mana ged a nd o p tim iz e d t h e r e ta il r o ute , s to re m ana gem en t, a nd
g ra din g .
M ana ged r e ta il m ark e tin g b ud get f o r a ll b ra nd s.
W as in c h a rg e o f t h e r e b ra nd in g o f T e xn o m art c h a in o f s to re s.
D eve lo p ed a nd im ple m en te d m ark e tin g p la ns f o r t r a de c u sto m ers
re su lt in g in in cre a se d s a le s a nd b ra nd a w are n ess.
C re a te d a nd c o оrdin a te d t h e p ro d uctio n o f p ro d uct c a ta lo g s a nd
p ro m otio na l lit e ra tu re .
M ana ged t r a desh o w s a nd o th er m ark e tin g e ve n ts , r e su lt in g in
in cre a se d b ra nd e xp osu re .
C ontr ib ute d t o t h e b ra nd s' p ro fit a bilit y a nd in cre a se d t r a ffic t o t h e
p oin ts o f s a le b y d eve lo p in g a nd e xe cu tin g r e ta il m ark e tin g p la ns.
M ana ged t h e d esig n, p ro d uctio n, a nd b ud get o f a ll P O SM .
Org aniz e d B TL p re se n ta tio ns a nd e ve n ts f o r a ll b ra nd s..
C re a te d Q A g uid elin es f o r a ll p oin ts o f s a le .
R EF ER EN CES A va ila ble u p on r e q uestT EC HN IC AL S K IL LSM ic ro so ft O ffic e S u it e
P M t o ols ( J IR A , T re llo )
G oog le S u it e ( D ocs, S h eets ,
S lid es, F o rm s)
G oog le A na ly tic s
D ig it a l a dve rtis in g
Po w er B I
S O CAR A Q S Pro je ct C oord in a to r | O ct 2 0 18 - N ov 2 0 20 O rg aniz e d a p ro je ct- b ase d t e a m o f 5 .
D eve lo p ed b rie fin g m ate ria ls a nd a ctio n p la ns f o r t h e p ro je ct t e a m .
Mana ged b ud get f o r p ro je cts v a lu ed a t o ve r $ 10 0,0 00.
Id en tif ie d , a na ly ze d , p rio rit iz e d , m it ig ate d , a nd c o m munic a te d p ro je ct
ris ks .
P re p are d p ost- p ro je ct r e p ortin g ( a ft e r a ctio ns r e vie w a nd le sso ns
le a rn ed ) f o r e a ch e ve n t.
D eve lo p ed b ra nd in g m ate ria ls ( lo g o, b ro ch ure , P PT) a nd w as in
c h a rg e o f t h e o p en in g c e re m ony o f B a ku D rillin g S c h o ol.
C oord in a te d S tr a te g y D ep lo ym en t W ork s h o p in G abala .
O rg aniz e d t h e f ir s t E n erg y H a cka th o n in p artn ers h ip w it h T e xa s A &M
a nd In no la nd .
Re sp onsib le f o r t h e d eve lo p m en t, m ea su re m en t, a nd im pro ve m en t o f
Em plo ye r B ra nd in g a nd E m plo ye e E n g agem en t S tr a te g y.
R ese a rc h A sso cia te | N ov 2 0 16 - O ct 2 0 18T & I C O NSU LT A N C YSp ecia lt ie s: E xe cu tiv e S e a rc h , H ea dhuntin g , T o p & M id -Le ve l M ana gem en t
Re cru it m en t in A ze rb aija n, Ir a n, C IS a nd t h e r e g io n.
M ana ged c u sto m er s e g m en ta tio n s tr a te g y a nd d eve lo p ed s m art
a ttr ib utio n m od elin g , e n su rin g w e r e a ch t h e r ig ht a ud ie n ce w it h
th e r ig ht m essa ge, a t t h e r ig ht p la ce a nd t im e.
W ork e d w it h d eve lo p ers ’ t e a m a nd v e n d ors t o le a d m ark e tin g
a na ly tic s a nd R O I a na ly sis f o r c a m paig ns a nd c h a nnels , d efin in g
C usto m er A cq uis it io n C ost a nd L if e tim e V alu e, w hile e xe cu tin g
ro b ust o p tim iz a tio n a nd A /B t e stin g p ro g ra m s.
C oa ch ed , d eve lo p ed , a nd r e cru it e d c h a nnel m ana gers , a nd
o w ned c o m munic a tio n a cro ss t h e e xe cu tiv e le ve l a nd p artn er
te a m s, m ana ged e xis tin g t e a m