Senior Trade Marketing Specialist (Baku, Azerbaijan)

Компания "Henkel Central Asia & Caucasus"

Henkel is in search of a Senior Trade Marketing Specialist (Baku, Azerbaijan).

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 50,000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.

Responsibilities:

• Creation, launch, and management of the Annual Calendar of trade activities.
• Ensure the execution is in line with brand strategy. Create and manage the POSM plan with a full cycle of execution: identifying the right POSM types, demand data collection, production, transportation, in-trade placement tracking, and analysis.
• Execute tailor-made activities with top customers: identify mechanics, set KPIs, participate in negotiations, execution, and post-analysis.
• Full BTL execution: gift packs, support for local events in line with brand strategy.
• Support the e-com channel with activities, special promotions, and visuals.
• Prepare and control the annual budget (monthly, quarterly), including the full cycle of document closure.
• Collaborate effectively with the local distributor and regional/HQ team to reach objectives.
• Build productive relationships with key trade partners to increase loyalty towards brands and activities.
• Identify key trade issues/opportunities for business growth.
• Perform any other tasks requested by the Management and HQ.

Requirements:

• A higher degree in Marketing, Finance, Economics, Business Administration, or a related field.
• Proven working experience in trade marketing for at least 3+ years (preferable fields: FMCG).
• Experience in brand marketing or sales will be a plus.
• Languages: Azerbaijani - Fluent; English, Russian - Upper Intermediate.
• Advanced Microsoft Office user (especially PowerPoint and Excel).
• Knowledge of SAP.
• Basic knowledge of DPSM (Distribution, Pricing, Shelving, Merchandising).
• Strong analytical skills accompanied by a data-driven thinking mindset.
• Outstanding communication skills and a proactive approach on a day-to-day basis.

Personal & Leadership Skills & Competencies:

• Responsibility.
• Proactivity.
• Creativity & Innovative Approach.
• Analytical mind/Data analytics.
• Willingness to learn.
• Proactiveness and Risk-taking Willingness.
• Teamwork and Cooperation.
• Communication and Influencing.

Compensation & benefits:

• Employment in an international company with well-established corporate values and standards.
• Competitive salary.
• Annual bonus.
• Medical insurance.
• Social package (subsidy for food, payment for mobile services and other benefits in accordance with the rules of the company).

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different races, colors, religions, sexes, national origins, disabilities, veteran statuses, ages, sexual orientations, gender identities and expressions, and other legally protected characteristics.

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